Category: Online Marketing

Online Marketing

Google Ads: Which Campaign Type Will Your Business Adopt

Dorothy Soria

There is no question that Google Ads is one of the most reliable forms of paid online advertising. It allows businesses to gain access of any individual who utilize Google search as a way to seek about products, services, and information online. With effective Google Ads, more potential customers will surely be drawn to your website. Indeed, Google Ads helps you to reach top positon on Google search. It may not only be your SEO that may have caused the surge.

So if you are convinced on the relevance of Google Ads in today’s businesses, you should have a Google account before you plan any further like planning for your ads campaign. But before that, you should know your goals first. Do you want to have more visitors on your website or store? Or do you aim for increased calls? When you have a Google account, you can tell these goals to Google so you can be helped with your goals.

To help achieve these goals, you must adopt an ads campaign. They may look quite similar with each other but they have their distinct marks.

googleDisplay Add Campaign

With this Google Ads campaign potential customers using products in Google Display Network will be able to see your visual ads. You can be sure that more people will see your ads as it can be seen in YouTube and Gmail.

Search Network Campaign

When people search words that are related to your keyword you used in your campaign, your advertisement …

Online Marketing

Online marketing and its merits

Dorothy Soria

Technology is among the top fast-growing trends in the world today. It ranges from machines to online platforms and sites. Businesses are currently engaging customers via these social media platforms, as this helps cut across all the intended target markets. There are many social media sites, but Instagram is one of the fastest-growing social media sites. It requires one to earn a considerable following.

To setup social media accounts is easy as it requires your user name, password, phone number, and email address. Stable internet too is needed for easy setup facilitation. Online marketing is the new way to go for all businesses. It caters for both the local market and the global market at large. Feedback is instant as compared to traditional marketing that required surveys and questionnaire fill-outs. Businesses that are currently using social media marketing more-so Instagram accrue several merits like:

Cost of Online Marketing

Marketing of products online is cheaper than marketing them physically through an outlet retailer. One does not have recurring fees for property rental and maintenance. One does not have to purchase stock for display in the store. One can order stock online in line with demand keeping the inventory cost low.

Maintenance of Relationships with Customers

Online marketing provides a vital platform for building relationships with customers and increasing customer retention levels. When a customer buys goods from your online market store, a relationshipdiagram can ensue as they can leave a comment in the comment section on the Instagram page. Posting quality …