Introduction
In order to keep up with the ever-growing competition on the market these days, every business should strive to enhance their online presence. A crucial element of this endeavor is a well-designed and creative website. However, creating and maintaining such a site is anything but a simple task. For this to happen, one must consider hiring a web designer or agency. But, how to choose one? There are numerous website design Manchester agencies that are quite good at what they do. To make this choice somewhat easier, one should pay attention to some factors, before making the actual decision.
References
Before hiring a web design agency. One should do a bit of reviewing. Checking an agency’s website and asking for customer references should be a priority. A good thing would be to get in touch with previous clients and ask them about their previous experiences with the agency. The focus should place on the actual results, the overall satisfaction, the prices and the time required for the entire process. The clients should also be asked about how responsive the agency was, and whether they would have recommended them.
Search engine optimization experience
Another important factor that business owners should pay attention to would have to be SEO. A large number of small businesses are simply unable to hire the services of a separate marketing agency that would handle their engine optimization. This is simply because a move such as that would have been a big hit on their budgets. Hiring a web design agency, that is also experienced in handling SEO, would be the best option for small-scale businesses. Every expert web designer knows that web design and engine optimization go hand-to-hand.
Web experience
When looking for the best web design agency, one should not overlook the importance of an agency’s web experience. Checking whether an agency has extensive experience with various content management systems, such as Drupal, should be one of the priorities. Also, it would be wise to ask them whether they have experience with raw HTML. Other key points should include their relevant industry, as well as e-commerce experience.
Web site building and designing process
Another important thing to know is the actual process an agency commonly uses. A business owner should ask an agency whether they build or design websites. Any reputable web designer will know the difference between the two. Web designing is a highly creative process, while on the other hand, web building is a highly technical one. If a web designer is not familiar with this distinction, he/she should not be trusted. A large number of advertising agencies specialize in web designing, which usually does not require any extensive web development skills. On the other hand, a good number of agencies do design websites but use third parties for creative outsourcing.
Social media marketing
Having no presence on modern social media sites is quite unimaginable for any aspiring business. Finding a web design agency that has extensive experience with social media would have to be one of the top priorities. As strange as it sounds, there are still those that overlook the importance and impact that social media can have on a particular business endeavor. A designer that excels at setting up Facebook fan pages, or designing customized Instagram or Twitter profiles, is more than necessary for successfully meshing a website’s design with the properties of social media.
