Technology is among the top fast-growing trends in the world today. It ranges from machines to online platforms and sites. Businesses are currently engaging customers via these social media platforms, as this helps cut across all the intended target markets. There are many social media sites, but Instagram is one of the fastest-growing social media sites. It requires one to earn a considerable following.
To setup social media accounts is easy as it requires your user name, password, phone number, and email address. Stable internet too is needed for easy setup facilitation. Online marketing is the new way to go for all businesses. It caters for both the local market and the global market at large. Feedback is instant as compared to traditional marketing that required surveys and questionnaire fill-outs. Businesses that are currently using social media marketing more-so Instagram accrue several merits like:
Cost of Online Marketing
Marketing of products online is cheaper than marketing them physically through an outlet retailer. One does not have recurring fees for property rental and maintenance. One does not have to purchase stock for display in the store. One can order stock online in line with demand keeping the inventory cost low.
Maintenance of Relationships with Customers
Online marketing provides a vital platform for building relationships with customers and increasing customer retention levels. When a customer buys goods from your online market store, a relationship
can ensue as they can leave a comment in the comment section on the Instagram page. Posting quality pictures of products with offers also maintains a relationship as the customers continually engage at the notifications page. This hence opens a platform for reviews, feedback, and areas of improvement, leading to a sense of oneness.
Wide Coverage
Online marketing offers a broader range of marketing as compared to physical marketing. Instagram has one billion users all over the world; thus becoming the most suitable social media site. It overcomes all barriers of distance as one can sell products in and beyond their local dwelling without setting up a store. It widens the target market significantly, as one can open an export network without necessarily having network distributors. Broad coverage is an immediate prospect to all businesses, and social media marketing has helped achieve this in a short span of time. This has attracted more customers, prospects, and leads to companies, ensuing higher profits.
