There is no question that Google Ads is one of the most reliable forms of paid online advertising. It allows businesses to gain access of any individual who utilize Google search as a way to seek about products, services, and information online. With effective Google Ads, more potential customers will surely be drawn to your website. Indeed, Google Ads helps you to reach top positon on Google search. It may not only be your SEO that may have caused the surge.
So if you are convinced on the relevance of Google Ads in today’s businesses, you should have a Google account before you plan any further like planning for your ads campaign. But before that, you should know your goals first. Do you want to have more visitors on your website or store? Or do you aim for increased calls? When you have a Google account, you can tell these goals to Google so you can be helped with your goals.
To help achieve these goals, you must adopt an ads campaign. They may look quite similar with each other but they have their distinct marks.
Display Add Campaign
Display Add CampaignWith this Google Ads campaign potential customers using products in Google Display Network will be able to see your visual ads. You can be sure that more people will see your ads as it can be seen in YouTube and Gmail.
Search Network Campaign
When people search words that are related to your keyword you used in your campaign, your advertisement will be seen. It includes Google Search and Maps, YouTube and Google Shopping.
Video Campaign
You have to prepare a video ad if you choose this type of campaign. You may expect that your ads will be seen by many as it can be viewed with Google Display Networks like YouTube.
App Campaign
App ads can be seen in many Google arms and partners like Google Search, Google Play, YouTube, Google Discover, and various publishers.
Shopping Campaign
Instead of your keywords, your web store’s product data will be used by Google to identify the time and manner your ad will be seen on Google shopping.
And how will you be charged with your ads with Google? Google Ads use the pay-per-click method which lets you pay for the actual measurable results, including business calls and clicks. You may also choose where your ads will be seen. This means you can go global if you want to. But if your area of operation only covers a local market, you can choose local viewership of your ads.
