What Is Search Engine Optimization?
Introduction
It is critical to build and design an attractive website, but this alone will not drive traffic to your website. There is extensive data showing that most people when searching for a product or business online only choose links to businesses found at the top of a search page and to the left.
Also, the ranking of your website link or URL needs to be among the top ten ranked searches listed. The higher your business appears on the search engine’s ranking, the more likely that Internet traffic will visit your webpage.
What is Search Engine Optimization and how does it work?
Search Engine Optimization or SEOs for short, are methods that improve the position or ranking of a website in the listings provided by search engines when searches are performed.
There are many methods that SEOs utilize to bring more traffic to a customer’s website. Of those methods, major methods are:
Keyword optimization
Keyword optimization is a function by which designers of websites and SEOs work to make sure that keyword tags linked to your business are accurate and lead traffic to the product you are selling or type of business that you are. For most companies, a key tag of three words should match to your company’s website. For example, let’s say your product or business is a locksmith business. The three tags for your business could be locksmith, keys, and locks.
One thing to keep in mind with Search Engine Optimization is that search engines utilize …