In today’s trend, people often rush to their phones when they are asked what marketing is. It is true that we’ve shifted from the physical world to the digital one. When Brookstone, GNC, and Toys R Us closed hundreds of their stores, it marked the end of the glory of brick-and-mortar stores. Nevertheless, believing in a dicothomy of offline vs. online marketing is actually the same as believing in a myth.
In this article, we’ll try to explore marketing from a hybrid perspective. You’ll learn how to optimize both offline and online marketing tricks that can help your sales to skyrocket.
Invest in Your Signage
Even if your business is in consultancy, you should consider having a signage that can say ‘in business’ loud and clear. If you are confused with the design and the letter type, check out these illuminated channel letter signs for inspiration. Solid and eye-catching letters can make you distinguishable from other businesses.
However, since the keyword here is to invest, you must mind the details carefully.
Track Your Competitors
Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.
Launch a Contest Campaign
Photo contests are great for a number for reasons – they’re relatively easy to enter (anyone with Instagram and a few spare seconds can submit), and they also provide sponsors with a great form of user-generated content that can be reused and implemented elsewhere